Buying an online business is one of the fastest ways to own a profitable asset — but only if you pay the right price.
Start with the profit multiple
Most small online businesses sell for 2x–4x annual net profit. SaaS with recurring revenue commands the high end; content sites and newsletters usually sit lower.
Check profit quality
- Is revenue recurring or one-off?
- How concentrated are the customers or traffic sources?
- What happens if the founder walks away tomorrow?
Use escrow, always
BizyMart holds funds in escrow until the transfer is complete, so neither side has to move first on trust alone.